Judge found Value Village’s advertising deceptively portrayed the company as a charity
SEATTLE — As a result of Attorney General Bob Ferguson’s consumer protection lawsuit, a King County Superior Court judge today ruled that from 2009 to today, for-profit Value Village deceived consumers into believing the company is a nonprofit or a charity and that purchases benefited charities, when they do not. The judge ruled that Value Village knew or should have known its advertising was deceptive.
King County Superior Court Judge Roger Rogoff ruled that Value Village’s advertising misled consumers into thinking that it was a charity or nonprofit. In reality, Value Village is a for-profit business that brings in $1 billion in revenue annually. Importantly, Value Village knew that its advertising had the capacity to deceive consumers based on marketing studies that it commissioned and testimony from its former chief executive officer.
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